USDA NIFA

UX/UI Design

Role Senior Designer
Link nifa.usda.gov

My team was brought on to redesign the NIFA website, and I led the UX/UI design efforts. I was responsible for creating a new Homepage, four key interior pages, and responsive layouts for tablet and mobile.

We kicked off the project with a Discovery Phase alongside content strategists, where we collaborated on the site architecture and developed a sitemap that guided our approach to the megamenu design.

For the visual direction, I focused on highlighting the people behind the food and agriculture industry. My goal was to humanize NIFA’s mission by pairing vibrant USDA photography with a warm, earthy color palette that reflected the tone and purpose of the organization.

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